Mystarbucksidea.com provides customers with the opportunity to have a voice in the services that they would like to receive from Starbucks. Customers simply go on the site, sign up and let their fresh ideas run loose. Other social media savvy customers go to the web site, read the ideas and give it a “thumbs up” or a “thumbs down”.
From a PR perspective, having this social media campaign Starbucks is building their personal online brand. In this new era of social media, an online brand is almost at par with your own personal brand in terms of importance. As mentioned earlier in classes, if you’re not online you’re no one.
My Starbucks Idea is prime example of marketing using social media to connect with new target audiences in order to expand their customer count. It is a genius and highly affordable marketing tactic for Starbucks.
Customers have the opportunity to discuss various aspects of what they would either like to see change from an environmental perspective or to what creative flavours they would enjoy sipping on. Customers can now have a potential role in aiding in the corporation's growth.
So get your Starbucks drink-on and start talking, because they're listening!
(If you're already sipping on a latte, take a minute and check out some other wise opinions on this new social media campaign)
Rachel
Jeff
Auravelia
Zofia
Sara
